I don't think it will start with the LaFerrari though. It doesn't make sense to hit a flagship that's limited and make it a hybrid. It's no longer as limited as it was from the get-go. Take something like a California or whatever and make a hybrid version or something, and it'll sell and won't diminish the overall name so soon.

Once the California, or whatever lower model may be, start's selling as a hybrid and people see the benefits, they'll be more prone to jumping to different models, higher up, etc.

Tell that to McLaren because that's exactly what they did with the P1 Hypercar. There's no straight line way to approach this, maybe your right but at the same time starting at the top positions them well for selling volume at the bottom, all for marketing purposes. Everyone wants a LaFerrari but few can afford it and few can actually get their hands on one