Acura already considering new models after NSX debut
Executives at Acura are already making plans for some new Acura models following the debut of the NSX supercar. "The opportunity for us would be to maybe add another arrow in the quiver, another model in the lineup," Erik Berkman, head of the Acura Business Planning Office said at the Detroit Auto Show.
Berkman has noted that Honda is not competing in some premium categories, like coupe and compact crossover segments. He says that Acura is looking into an upmarket versions of the Honda HR-V.
Apparently the challenge is getting approval from Japan though.
Acura has five nameplates and none of them sold more than 100,000 units last year. Berkman said that Acura will not try to "shotgun" a number of categories at once, but will proceed step by step.
Acura has an R&D center in Ohio that can develop its own models, but the brand still relies on engines from Japan.