Superbowl Ad for 2017 NSX - 2016+ Acura NSX Forum
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post #1 of 30 (permalink) Old 12-09-2015, 11:33 AM Thread Starter
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Superbowl Ad for 2017 NSX

“As the Acura brand continues to gain momentum and the next-generation NSX supercar is about to make its market debut as the pinnacle expression of Acura performance and prestige, the Super Bowl is the perfect place for Acura to make a powerful brand statement to one of the largest viewing audiences in American history, and one that is incredibly attentive to advertising,” - Jon Ikeda, Vice President & General Manager of Acura

“comprehensive marketing strategy that conveys the brand’s values, North American roots and future direction.”

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Being the Superbowl, expect something exciting



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post #2 of 30 (permalink) Old 12-09-2015, 04:08 PM
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It certainly is one of the best opportunities to get your ad seen by the public in the modern age. Wonder if its possible to really measure the success of this though. Will it actually impact sales?
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post #3 of 30 (permalink) Old 12-10-2015, 11:18 AM Thread Starter
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I just see it as an overall branding effort, there's only so many people from a big event like that which will have to means to buy an NSX. Instead this gives a great sense of the 'DNA' found throughout the brand. Showing a supercar is far more exciting and attention grabbing than an entry-level vehicle.



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post #4 of 30 (permalink) Old 12-10-2015, 01:02 PM
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Think Jerry Seinfeld will make another appearance in their ads?
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post #5 of 30 (permalink) Old 12-11-2015, 09:39 AM
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Maybe. His last commercial was pretty good.

Could be like a redeeming commercial where he'll finally be number 1.
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post #6 of 30 (permalink) Old 12-11-2015, 11:24 AM Thread Starter
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A follow up from the original promotion would indeed be good and makes the most of their marketing since it will be done as a series, people who haven't seen the original that like the new one will want to see the original.



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post #7 of 30 (permalink) Old 12-11-2015, 04:27 PM
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You really can't go wrong with Jerry, but the man isn't cheap. Could be interesting if they get Larry David or Julia Louise Dreyfus instead to have something that is the same but different.
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post #8 of 30 (permalink) Old 12-11-2015, 04:40 PM
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Jay and Jerry will be getting serial #' s 1 & 2 per agreement with Acura as only payment for doing the super bowl commercial a few years back. Though Jay did not indicate who gets 1 vs 2?
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post #9 of 30 (permalink) Old 12-11-2015, 04:48 PM
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Quote:
Originally Posted by St.Who View Post
You really can't go wrong with Jerry, but the man isn't cheap. Could be interesting if they get Larry David or Julia Louise Dreyfus instead to have something that is the same but different.
Neither of them are car people... Jerry is known to enthusiasts because of his running series.

So Jerry's expensive and you suggest two equally expensive, off brand, off message endorsements... Acura call you back yet?
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post #10 of 30 (permalink) Old 12-14-2015, 09:50 AM
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Originally Posted by Gadgetman View Post
Jay and Jerry will be getting serial #' s 1 & 2 per agreement with Acura as only payment for doing the super bowl commercial a few years back. Though Jay did not indicate who gets 1 vs 2?
Maybe Acura can do the same thing again and give them 1 and 2 of the new NSX as payment. I actually would like to see them go at it for the first NSX.



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