NSX Club of Canada - Page 2 - 2016+ Acura NSX Forum
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post #11 of 13 (permalink) Old 09-13-2016, 12:34 PM
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i remember Lexus recently did this with the new LC coupe
going to those meets is the most natural way to reach out to people, making it very targeted and very effective.
it takes a special group to be in a parking lot for hours all focused on cars.
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post #12 of 13 (permalink) Old 09-15-2016, 10:16 AM
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Acura has been marketing the NSX at plenty of meets, especially those sport car meets with other high end luxury sport cars. It's like the standard process for new cars that broach the $150k mark.
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post #13 of 13 (permalink) Old 09-15-2016, 01:42 PM
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they have to go where their customer demographic is and while commercials are great for a vehicle like this, it just pulls a small percent of buyers form that, much less than say a Honda Civic, Honda HRV, Acura ILX, etc.

but NSX commercials are great for brand awareness on a much cooler level and attracts attention, much like how a supercar does on the street.
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